Dean Graziosi
World Class Author, Finance & Business Coach
We Turn Your Finance Book Into A Thriving Business
We partner with established financial experts like you to build a profitable publishing business around your expertise and reputation. We typically fund and manage the entire campaign, using our proprietary approach to protect your reputation and 10X your revenue while enhancing your reader’s success.
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Some of Our
Award-Winning Book Campaigns
Recognized on screen too
Award Winning TV Commercials
- 2019 · TELLY AWARD Charles Payne — “Unstoppable Prosperity” 60-Second TV Commercial
- 2019 · TELLY AWARD Jon & Pete Najarian — “Follow the Smart Money” 60-Second TV Commercial
- 2022 · TELLY AWARD Charles Payne — Book & Live Event Campaign National TV Commercial
- 2018 · TELLY AWARD “Dark Pool Secrets” with Stefanie Kammerman TV Campaign
We Turn Your Readers Into High-Value Customers
A retail publisher’s job ends when your book sells. Ours starts there. Every reader becomes a customer we continue to serve on your behalf, for years. This creates a win-win scenario for both you and your valued readers.
Paradigm Direct
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Skips the retail middlemen
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Markets books directly to consumers through:
- National TV
- Radio
- SiriusXM
- Meta
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Utilizes our unique direct-to-consumer marketing model to collect and maintain ownership of the customer data forever
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Uses proprietary marketing funnels to keep delivering more value to your customers while increasing your earnings
What this means for you
More revenue
10x+ higher lifetime value than traditional retail publishing
Instead of turning a book buyer into a $29 sale, we can help you provide them more value and turn them into a $350–$400 client.
| Ways Authors Can Serve Readers& Grow Revenue | Traditional PublishersTraditional |
Paradigm Direct Paradigm |
|---|---|---|
| Book Royalties | ||
| Monthly Newsletters | ||
| On-Demand Video Trainings | ||
| Live Webinar Trainings | ||
| Live In-Person Events | ||
| Support Services | ||
| Tax Planning Services | ||
| Estate Planning Services | ||
| Author’s Own Up Sells | ||
| Joint Venture Deals | ||
| And MORE! | ||
| Total Revenue Per Book Buyer | $29 | $350 – $400 |
We build and run every one of these channels for you, so you can stay focused on your existing commitments.
Bottom line
If you want to do more than just sell books… and actually build a profitable author business, Paradigm Direct was built for you.
In our authors’ words
A quick shout out to the Paradigm team, which is the epitome of professionalism, the epitome of vision, the epitome of success. It’s a great partnership. I love it. Let’s keep it going.
Charles Payne
It’s rare to find people that are as dedicated, loyal and honest as Paradigm. We’ve been delighted and have worked with them for almost a decade now. We wouldn’t be where we are without Paradigm.
Jon & Pete Najarian
Already have a book or business built on your expertise? We can still help you monetize your brand.
Existing publishing contracts cover the book. They don’t cover everything else your name is worth. We also work alongside authors with existing deals to build new revenue streams from their brand and audience.
David Nurse
Renowned Author & High Performance Coach to Executives, NBA players and professional athletes.
Roger Dean Duncan
Best Selling Author of "Change Friendly Leadership", Consultant to two White House administrations, Retired Exec VP of Communications at Campbell Soup Co.
We Have Success Down to a Science
In order to make success repeatable, you must have proven formulas, and Paradigm Direct has two.
Launch Formula
- Reverse Engineering
- Competitive Analysis
- Unique Positioning
- Audience
- Offer
- Creative
- Media Halo
Our Launch Formula
A 7-Step Formula for Fast Successful Book Launches
Longevity Formula
- Paradigm Direct
- Traditional Publisher
- Effective Campaign
- Constant Optimization
- Ongoing Competitive Analysis
- Product Evolution
- Iterative A/B Testing
- Post-Evolved Roll-Out
10
YRS
Our Longevity Formula
A 6-Step Formula That Extends Campaign Lifespans up to 10 Years
One team runs it all.
Even the best formulas can fail when they’re not implemented by the right team. Paradigm Direct combines our winning formulas with a team of approximately 63 professionals carefully curated for each campaign role.
- Specialists. One campaign team.
- 63
- Media Buying
- Copy Chiefs
- Creative Direction
- Video Production
- Funnel Strategy
- Analytics
- Customer Service
- Fulfillment
- Tax & Estate Partners
Our co-founders
Our 3 co-founders bring more than 110 combined years of experience to our leadership team.
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Steve Thorne
CEO
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Len Page
President
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Tim Jasinski
CMO
Ready to turn your readers into high-value clients while improving their success & satisfaction?
See if your brand is a fit. In most cases, we fund the entire campaign, with flexible deal structures to fit your situation.
Let’s Talk
