Privacy Policy


  1. Introduction

Paradigm Direct respects Your privacy and recognizes the importance of protecting Your personal information. This notice explains how we collect information based on Your interactions with our websites, mobile sites and applications and digital ads. Please read this Online Privacy Statement in conjunction with the Paradigm Direct Privacy Notice.

  1. Online Information Collection on Paradigm Direct Websites
  2. Personal Information

You can visit and browse the Paradigm Direct website and find out about our services, check on career opportunities, and access other information without providing us with Your personal information. We collect personal information only when You voluntarily submit it by sending us an email message or speaking to a Paradigm Direct employee over the phone. Information You send us or provide to us will be used by us and our affiliates only to offer You the highest level of service and to complement our marketing and research efforts. Personal information that You provide will not be disclosed, unless we are required or permitted to do so by law.

We understand that the security of Your personal information is important. We provide reasonable administrative, technical, and physical security controls to protect Your personal information. However, despite our efforts, no security controls are 100% effective and Paradigm Direct cannot ensure or warrant the security of Your personal information.

  1. Non-personal identification information

We may collect non-personal identification information about users whenever they interact with our website. Non-personal identification information may include the browser name, the type of computer and technical information about users means of connection to our website, such as the operating system and the Internet service providers utilized and other similar information.

  1. IP Addresses

Paradigm Direct web servers collect Your Internet Protocol (IP) address for our system administration and internal reporting purposes. We use this information to improve our website, develop marketing, monitor website performance and better meet client needs. When You view pages on our website, our servers log Your IP address. Using IP addresses, we can determine the domain names of Internet service providers (ISPs) used to access our website. Domain name information does not include personal information about individual visitors.

  1. Cookies

Paradigm Direct’s website functions are based, in part, on Your browser’s ability to accept cookie files. Cookies are pieces of information that a website transfers to Your hard drive that allow You to more easily navigate a website and customize website features that are updated each time You visit a website. Cookies also help us track repeat visits to our website. Most browsers are initially set up to accept cookies. You may set Your preferences to refuse cookies; however, this may limit Your access to some areas of our website, and may prevent Your use of Paradigm Direct.

We may also use cookies in our online advertising to monitor websites to determine which of our advertisements are most likely to appeal to You, to display advertisements to You and then monitor Your response. Please see section V. Advertising below for more information.

  1. How We Respond to Do Not Track Signals

If You have enabled Your Internet browser to refuse cookies or have selected a “do not track” preference, we will not collect personal information about You. In addition, when You visit our website, third parties will not collect personal information about You or Your online activities over time or across websites.

  1. Browsers

We may collect certain information from Your browser, such as Your media access control (MAC) address, device type, screen resolution, operating system version and Internet browser type and version. We use this information to ensure that our websites function properly and also for security reasons.

  1. Pixel Tags, Web Beacons, Clear GIFs or Other Technologies

These technologies may be used with some of our web pages, mobile applications and HTML-formatted email messages to measure the effectiveness of our communications and success of our marketing campaigns. We may also use these technologies to compile statistics about usage and response rates and to help us resolve visitor questions about using our website.

  1. Location Tracking

We may collect information about Your physical location through our websites and mobile applications. This information may be used to tailor our services to You and others. If You access our website through a mobile device and You do not want Your device to provide us with location-tracking information, You can withhold permission to access that data or You should be able to turn off the GPS or other location-tracking functions on Your device by visiting settings or privacy settings or settings for location services.

III. Links

For Your convenience, our website may contain links to other websites. This does not imply any affiliation with, or an endorsement, authorization, sponsorship or promotion of a non-Paradigm Direct website or its owner. Paradigm Direct accepts no responsibility for the content, products or services provided on linked websites. If You choose to access such non-Paradigm Direct websites, You do so at Your own risk, and You should be aware that those websites are governed by their own terms and conditions and privacy policies.

  1. Email Policy

Paradigm Direct will never sell or trade Your email address to a third party. We do not send unsolicited commercial email messages. Email recipients may contact us at any time to opt-out of future mailings. Paradigm Direct does not engage in nor does it encourage deceptive email practices such as misleading subject lines or falsifying email addresses.



  1. Online Advertising

Information collected by our advertising service providers through cookies and other technologies may include browsing behavior, referring sites and Your response to advertisements. These cookies do not collect personal information. Data collected in this manner is only used to improve our advertising.

  1. Mobile Applications

When You use our mobile apps, we may collect information about the type of device and operating system You use. We may ask You if You want to receive push notifications about activity in Your account. If You opt in to these notifications and no longer want to receive them, You may turn them off through Your operating system. We don’t access or track any location-based information from Your mobile device unless You’ve given us permission. We may use mobile analytics software to help us better understand how people use our application. We may collect information about how often You use the application and other performance data. We don’t collect or link that data with any personally identifiable information.

VII. Social Media Websites

Paradigm Direct participates in social media websites such as Facebook®, Twitter®, YouTube® and LinkedIn® that enable online sharing and collaboration among users. Any content You post, opinions You express or personal information that You provide to social media providers is subject to the terms of use and privacy policies of those websites.

VIII. Other Aggregation Websites

Other companies offer aggregation websites and services that allow You to consolidate Your financial account information from different sources (such as Your accounts with us or with other financial institutions) so that You can view all of Your account information through one online location. To do this, an aggregation provider may request access to Your personal information, such as financial information, user IDs and passwords. You should use caution and ensure that the aggregator company has appropriate policies and practices in place to protect the privacy and security of any information You provide or to which they are gaining access. We are not responsible for the use or disclosure of any personal information accessed by any company or person to whom You provide Your user ID and password.

If You provide Your Paradigm Direct user ID, password or other information about Your accounts with us to an aggregation website, we will consider that You have authorized all transactions initiated by an aggregation website using access information You provide, whether or not You were aware of a specific transaction. If You decide to revoke the authority You have given an aggregation website, we strongly recommend that You change Your password for our website to ensure that the aggregation provider cannot continue to access Your account.

  1. Changes to this Statement

Paradigm Direct reserves the right to change this privacy statement at anytime. Changes are effective upon posting to this site.